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This domain states the following, "Broder Electric is a locally-owned and operated electrical contracting company with highly-trained and fully-insured electricians." We observed that the web page also stated " Building on a reputation gained from more than 80 years in business, Broder Electric is one of Ottawas most reputable electrical contracting firms." It also stated " We provide a comprehensive range of commercial, industrial, and residential electrical contracting services from situational assessments to turnkey electrical soluti." The header had electrical contractors as the highest ranking keyword. It was followed by electrician ottawa, electrical assessment, and residential electrician which isn't as ranked as highly as electrical contractors. The next words the site uses is commercial electrician. industrial electrician was also included and might not be understood by web crawlers.